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playhouses
Worth a lookShows low returns (1.5%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good519.06avg incumbent reviews — the moat a new listing must climb
Market size
Good£756K£756K/yr · 829K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good£157.29avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£20.02–£1164.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price