50
playdoh
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£2.0M£2.0M/yr · 2.8M searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.74–£19.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,814.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand