40
play money
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.30–£30.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,451.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 112K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand