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play food
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Price range
Good£5.89–£31.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£314K£314K/yr · 845K searches
Review moat
Okay1,548.34avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand