40
plasticine
Skip itPrices mostly outside the sweet spot ($2.42–$12.65) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good534.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£126K£126K/yr · 160K searches
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£2.42–£12.65cheapest to priciest tracked listing — scored on the share inside $15–$100