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plastic playing cards
Worth a lookShows low returns (0.4%), but a small market ($70K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,024.69avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.48–£18.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 134K searches