62
plane
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good608.31avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.77–£29.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Market size
Okay£215K£215K/yr · 976K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale