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plague doctors mask
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Great230avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.21avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£7.65–£41.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 187K searches