68
pirate hat
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great164.53avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Great+60.1%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.48–£21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£151K£151K/yr · 389K searches
Avg price
Okay£8.83avg listing price — sweet spot $15–$100