27
pip and posy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible65.86avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.92–£20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad£14K£14K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier