49
pink feather boa
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Review moat
Great410.41avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Growth
Good+45.4%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.19–£19.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 67K searches
Signals Quality Gap