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pimp costume
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£22.26avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great276avg incumbent reviews — the moat a new listing must climb
Price range
Great£11.46–£31.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 167K searches
Brand share
Bad94%top-5 brand share — brand-locked demand