40
phonics games
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£5.61–£25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Review moat
Okay2,195.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 98K searches