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phase 10 card game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£95K£95K/yr · 66K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,217.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.11–£9.44cheapest to priciest tracked listing — scored on the share inside $15–$100