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peter rabbit toys
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great276.38avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Good£12.64avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.17–£24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£87K£87K/yr · 191K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-31.3%90-day search growth — must beat 0% to launch