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personalised jigsaw
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great172.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.61avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Bad£4.48–£18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£42K£42K/yr · 105K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier