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penny sleeves
Skip itPrices mostly outside the sweet spot ($2.62–$11.06) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£250K£250K/yr · 222K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,951avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Price range
Bad£2.62–£11.06cheapest to priciest tracked listing — scored on the share inside $15–$100