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peekaboo elephant
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.98avg listing price — sweet spot $15–$100
Review moat
Good562avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.16–£28.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£34K£34K/yr · 48K searches
Signals Out of Stock