51
paper planes
Worth a lookShows low returns (0.4%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.81–£38.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,520.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.20avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 55K searches
Signals Low Review Barrier