36
paint sticks
Skip itPrices mostly outside the sweet spot ($3.80–$14.43) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,373.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 151K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.01avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.80–£14.43cheapest to priciest tracked listing — scored on the share inside $15–$100