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paddington tonie
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great440.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.78avg listing price — sweet spot $15–$100
Price range
Okay£7.50–£21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Market size
Bad£6K£6K/yr · 22K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand