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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£35.92avg listing price — sweet spot $15–$100
Review moat
Great152.37avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.97–£85.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£36K£36K/yr · 86K searches
Brand share
Bad100%top-5 brand share — brand-locked demand