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ninja costume
Skip itSoft demand (-79.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.78avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good£6.00–£33.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,096.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 159K searches
Growth
Bad-79.4%90-day search growth — must beat 0% to launch