53
nerf target
Worth a lookShows low returns (1.2%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.02avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good978.09avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.01–£25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 124K searches