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nerf bullets
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($8.23 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good866.64avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.75–£27.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£177K£177K/yr · 198K searches
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Signals Low Review Barrier