50
national geographic
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£20.19avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good£5.80–£40.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£170K£170K/yr · 264K searches
Review moat
Okay3,077.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand