39
my first doll
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good1,250.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.45avg listing price — sweet spot $15–$100
Price range
Good£7.62–£23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£32K£32K/yr · 81K searches
Signals Low Review Barrier