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multiplication pop it 12x12
Skip itSoft demand (-57.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible74.24avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£4.23–£24.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 69K searches
Growth
Bad-57.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier