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mtg avatar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great209.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great£71.13avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay£234K£234K/yr · 108K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.77–£277.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price