47
ms rachel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good778.87avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.62avg listing price — sweet spot $15–$100
Market size
Good£528K£528K/yr · 899K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good£5.95–£24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand