35
mouse trap game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.66avg listing price — sweet spot $15–$100
Market size
Okay£130K£130K/yr · 126K searches
Price range
Okay£6.77–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,644.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand