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mothers day balloons
Skip itSoft demand (-98.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible69.67avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£3.65avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 49K searches
Growth
Bad-98.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.27–£4.19cheapest to priciest tracked listing — scored on the share inside $15–$100