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moon ball
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good891.52avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Price range
Okay£3.33–£21.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£98K£98K/yr · 164K searches
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand