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montessori toys for babies 6-12 months
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£18.17avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.45–£33.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,329.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 57K searches
Signals No Dominant Brand