42
monopoly
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£16.84avg listing price — sweet spot $15–$100
Price range
Great£9.91–£37.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£844K£844K/yr · 1.3M searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,207.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand