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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 73Competition 50Returns 97Price range 0Avg price 28Brand share 0Review moat 69Quality gap 23

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good734.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.34

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Market size

Bad£50K

£50K/yr · 79K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£6.03–£13.64

cheapest to priciest tracked listing — scored on the share inside $15–$100