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mira costume
Skip itSoft demand (-61.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible27.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£19.24avg listing price — sweet spot $15–$100
Price range
Good£10.89–£26.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 128K searches
Growth
Bad-61.4%90-day search growth — must beat 0% to launch