57
milo and chip plush
Worth a lookShows a thin review moat (10 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible9.53avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+161.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£6.06–£20.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 120K searches