43
men in black costume
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible62.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.36avg listing price — sweet spot $15–$100
Market size
Okay£159K£159K/yr · 365K searches
Price range
Okay£5.13–£19.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-42.3%90-day search growth — must beat 0% to launch