39
memory game
Skip itPrices mostly outside the sweet spot ($2.47–$12.54) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,983.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.14avg listing price — sweet spot $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 176K searches
Price range
Bad£2.47–£12.54cheapest to priciest tracked listing — scored on the share inside $15–$100