41
maui hook
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great215avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.69avg listing price — sweet spot $15–$100
Price range
Good£8.78–£23.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad£19K£19K/yr · 19K searches