43
matilda costume
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great130.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.35avg listing price — sweet spot $15–$100
Price range
Good£4.43–£42.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Bad£38K£38K/yr · 300K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier