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matchbox cars
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Good£1.39–£54.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.27avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,124.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 157K searches
Brand share
Bad95%top-5 brand share — brand-locked demand