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mastermind game
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£15.21avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good682.44avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.29–£28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 114K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf