30
mary costume
Skip itSoft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£16.87avg listing price — sweet spot $15–$100
Review moat
Great448.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.08–£32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£16K£16K/yr · 54K searches
Growth
Bad-70.1%90-day search growth — must beat 0% to launch