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Soft demand (-17.6% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 16Conversion 19Competition 75Returns 96Price range 85Avg price 64Brand share 36Review moat 48Quality gap 35

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great£4.71–£89.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Avg price

Good£13.69

avg listing price — sweet spot $15–$100

Review moat

Okay1,702.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£91K

£91K/yr · 433K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch