42
mario plush
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£16.42avg listing price — sweet spot $15–$100
Review moat
Good627.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.12–£30.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 112K searches