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mario costume
Skip itSoft demand (-40.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great376.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Price range
Good£7.69–£24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay£113K£113K/yr · 423K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-40.1%90-day search growth — must beat 0% to launch