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38

makedo

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 17Conversion 20Competition 24Returns 97Price range 76Avg price 95Brand share 15Review moat 92Quality gap 37

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.10

avg listing price — sweet spot $15–$100

Review moat

Great160.33

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.54–£115.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£42K

£42K/yr · 95K searches