53
magnets for kids
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but soft demand (-15.4% this quarter) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Avg price
Good£14.07avg listing price — sweet spot $15–$100
Price range
Good£3.34–£28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,353.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay£137K£137K/yr · 375K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand